Thimble River Features

Thimble River Analytics is a call-thru measurement platform that tracks and reports the activity of prospects who pick up the phone and call a reseller as the result of viewing your marketing material or visiting your website. If you’re a marketer whose business model hinges on motivating prospects to pick up the phone and call a reseller, Thimble River can give you the insight you need to optimize campaigns, communicate the impact of your marketing activities back to reseller’s in a credible, data-driven manner, and gain insight into quality of service at the point of sale.

Thimble River Analytics is distributed using the software as a service model, which means there is no software to buy, install, or maintain. It also means that we can move very quickly….clients can be up and running in less than a month, whether they’re tracking 10’s, 100’s, or even thousands of resellers.

On Demand View of Campaign ROI

Campaign Impact Analysis

Campaign Impact Analysis

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Find out which campaigns are actually making the phone ring and generating long conversations with resellers. This reports allows the user to track campaign efficacy against both total call count, duration, and repeat calls.

Histogram Overlay

Histogram Overlay

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Histogram overlay shows how aggregate call volume varies over time. Filtering this report by media channel or campaign shows the exact TIME and LOCATION of marketing program impact.

Map View

Map View

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The Animated map view shows how call volume varies over time for each reseller. Detailed information for an individual reseller is easily accessed with a single click using the QuickNav menu.

Heatmap View

Heatmap View

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Ever wish you could track marketing program impact on a radar screen? Now you can. The Animated Heatmap allows you to track how call count or call duration vary by location over time.

Campaign Set Up

Campaign Set Up

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Thimble River is capable of simultaneously tracking call thru activity across multiple channels –such as radio and television, direct mail and outdoor— and by multiple campaigns within a channel.

Table View

Table View

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All data can be analyzed in interactive table view and exported to Excel for additional analysis